Caribbean Business – Where Global Legacies Converge
By Philipe Schoene Roura on February 15, 2019
REPOST from Caribbean Business
Editor’s note: The following is the first in a series of profiles featuring industry leaders who are contributing to the greater good of Puerto Rico through a vision leading to concrete action.
Ahead is the story of a descendant of the Bacardí Rum empire, former CEO & President Joaquín Bacardí, who is bringing the tenets of a family legacy to a more than century-old brand called Ron del Barrilito. If he has his way, Joaquín will take this rum to the world stage by capitalizing on the brand’s reputation for a unique combination of natural ingredients and world-class craftsmanship.