Members Of The World’s Biggest Rum Family Work To Preserve A Centuries-Old Competitor

REPOST: Forbes  ~ Apr 28, 2019
Tara Nurin

“When Eduardo Bacardi describes the rum company he works for by saying, “There’re people who love it for so many different reasons; Some love the label or the history or the liquid or they know someone in the family,” he’s not talking about the rum you might expect. Though his name suggests a close association with the maker of the planet’s best-selling rum, he actually holds a top managerial position at a long-time Casa Bacardi competitor.”