BRAND DESCRIPTION

Laurus

LAURUS is the parcel selection of Gabriel Meffre winery

Laurus means “Laurel” in Latin, a Roman symbol of excellence.

Excellence is all about “terroir”: grapes are grown on plots we select for their ability to express the very best of each appellation.

The term “terroir” encompasses a soil, a climate and people: for more than 20 years, we
have developed sustainable partnerships with winegrowers who share our vision. Their skills combined to our savoirjaire allow us to produce complex wines with plenty of character and long cellaring potential.

For 80 years, Maison Gabriel Meffre has acquired a great expertise of the terroirs of the Rhone Valley. We apply this expertise, maintained and further developed through our daily work on our own estates, to select parcels in partnership with winegrowers with very specific characteristics in the main Crus & appellations of the Rhone Valley. Exceptional by the composition of their soil, their altitude, their orientation and the age of the vines, they are perfectly suited to produce great wines.

These parcels are the essence of what Laurus wines are about.

Prestige

Laurus is a prestigious range highlighting the know-how of Gabriel Meffre in parcel selection and wine aging. Laurus means ‘laurel’ in Latin, a symbol of excellence for the Romans. Here, excellence is all about ‘terroir’: the grapes are grown on plots selected for their ability to express the very best of each appellation. Laurus was created to represent the greatest attributes of the Côtes du Rhône and Rhône Valley crus.

Elegance

In order to obtain premium quality wines respecting the typicity of every appellation, careful attention is paid to the production and aging of the wine before, during and after the vinification period: parcel selection, sorting of the grapes, respect of the terroir and the grapes, ageing in French oak barrels of a unique capacity of 275 litres.

All these elements give elegant, refined and rich Crus intended to “gastronomes” who love classy wines with a strong aging potential.

The Experience

Brand Details

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